Paid Search Advertising

Our app marketing success stories

Increased gym equipment sales by 36% in a quarter with PPC campaigns.

Generated 40% more website traffic and 104% more subscribers using Facebook ads and Google Ads.

Built & managed conversion-centric campaigns on Google that resulted in 25 more leads per day.

Achieved a 46% conversion rate and over 10,000 unique app downloads with promotional campaigns.

India’s premier PPC agency

Our ppc management services including learning about your goals, budget and target audience. We prepare a campaign architecture to effectively spread target keywords, ad copy and services across different PPC ad campaigns or ad groups. Once the campaign is ready and approved, we launch it on Google Ads, Bing, Instagram or all.

Paid search advertising
Paid search advertising allows you to target keywords related to your industry. Your target audience uses specific keywords to search for businesses similar to yours. By placing your business on top of those search results, you can attract the attention of potential customers. We run Google search ads according to your budget and you only pay when the ad is clicked. We are certified with the premier Google & Bing partner program, which gives us a competitive edge as compared to other Google ads agencies.

Display Advertising
Display ads are commonly used to re-target visitors. Users who often visit your website are easier to convert than users who are visiting your site for the first time. We start by creating a media plan based on the target audience, keywords, user interests, and placement sites. In this plan, we include content websites that can potentially attract your target audience.

Remarketing Search Advertising
Remarketing, also called retargeting, is a great way to convert repeat customers at a much lower cost. These customers are called warm leads because they have already shown interest in your business before. You need a different strategy for repeat visitors, as they will be familiar with your product and won’t need the introductory copy used on first-time visitors.

Social Media Advertising
Paid ads are necessary on saturated social media channels. We properly budget media to drive better results and more leads. Using paid marketing, you can reach an audience that shares many of the characteristics of your existing customers. We’ll bring your business to a place where customers are already sharing ideas, information, and products.

Video Advertising
More users prefer to learn about products through video than any other medium. A video ad can show your product in action to potential buyers. Video can educate and inform viewers in a straightforward way, allowing them to easily grasp difficult concepts in a matter of minutes. We can creak videos with compelling copy and eye-catching graphics.

PPC service approach that designed to deliver high ROI

Your PPC management strategy is aligned with a custom budget, schedule, demographic, and frequency. Our experts monitor click data and optimize bids, keywords, and make necessary adjustments to PPC ad copy. As a full-service digital marketing agency, Markowate helps you run PPC management services campaigns by guiding you through the following:

Analyse Business and Target Audience

We start by learning about your goals, budget and target audience. From there we gain a better understanding of what keywords your audience is searching for online. We showcase your business to an interested audience to put your business in those spots for maximum views to an interested audience.

Starting Campaign Creation

We prepare a campaign architecture to effectively spread target keywords, ad copy, and services across different PPC ad campaigns or ad groups. All materials and ad sets are prepared and approved by your business before being published. Our team works to provide a 360° approach to your PPC management services.

Analytics & Optimization — Detailed Report

As every PPC advertising campaign performs differently, it is critical for us to confine a custom bid, position, and keyword strategy. At the end of the month, we generate and present a comprehensive report to share campaign performance, the budget spends, ROI, and insights. Sound good? Contact with one of the top advertising agencies in India.

Competitive Gap Analysis

Once your team is satisfied with our approach, we’ll take care of executing your app marketing strategy. We prepare and launch all collaterals according to a set schedule and produce easy-to-read reports so you stay in the loop of how the campaigns are going. We take care of mobile app marketing services so you can focus on the final touches on your app. Once your app is ready, we will have built an audience eager to test your services.

Landing Page & CRO

All campaigns will be funneled to a dedicated landing page that is made to convert users. The copy and graphics on the landing page are designed to lead to any one action: whether it is a download, to sign up or to purchase. We continuously optimize our methods until we see positive ROI on search campaigns.